– Training for Civil Engineering
Entire company identity and whole campaign with unique look influenced strongly by modern and traditional Zen Japanese and Chinese culture art. Clear differentiation of branding, appealing to top-level and aspiring engineers and the civil engineering industry.
We have a long-term relationship with Zen Engineering, that's based on comradery, the client's ability to think in and outside the box, and our ability to design his visions that are outside the box. Centered around a single drop of water falling in a pool, the campaign concept is as deep as it is unique, especially to the engineering industry. We researched countless hours and many variations of the cultural art, then adding our own modern spin. A massive Responsive website (compatibility for desktop, laptop, tablet, smartphone) spanning hundreds of pages, takes the center stage. Therein are also found dozens and dozens of unusual yet beautiful feature images designed around the Japanese symbols along their meaning. We also provided printed artwork for hundreds of training workbooks, book inserts, CD/DVD covers, high-end flyers and info sheets, presentations, business cards and even a 20page mini magazine. All marvelously integrate/d as a one-of-kind campaign design accomplishment.
Zen Engineering is set apart from all others of their league. Zen is quite well known in the industry for both their incredible service, and their unique name branding. With the help of impactful presentation, Zen not only got investor funding, but is indeed on their way to dominate the engineer training industry. We are profoundly proud to be a part of Zen's growth over the years, and look forward to meet the design challenges offered by this great company.
“How do you do that (the design)? The color is perfect! Sales are exploding!! Buyers take one look at the cover art, and the book sells!"
“Just awesome. Endless (Graphics / Endless Marketing Group) is an integral part of Zen's outward appearance and its growth. I give Christian my “hack” rough idea, and he spins off dozens of stunning versions each superb and different. They are reliable and devoted to Zen's needs, and we can always count on them. As we continue to promote our name in the civil industry, it will be with their help.”