What's your basic basic Concept?
“Great tasting hamburgers!” or “Amusement Park that's fun for the whole family!” or “Insurance that's affordable with peace of mind.” or “Lose weight fast and keep the weight off!” or perhaps “Cars that are built to last.”
Examples are many, but that needs to be identified and isolated into a clear and memorable marketing communication, both conceptually and visually---even audibly.
It's not limited to consistent eye-candy graphics and a catchy slogan...
A Creative Director (or Artistic Director) has a vital role in the product/service development process and marketing them effectively.
He's a Designer---the lead Designer. And he does his research homework and designs based on certain criteria and testing, such that the company, the products and services are easily recognized, and buyers trust in the experience of buying and using those products or services. Guiding the “style” into established Style Guides, that are proven workable and sell well.
That can and should include predictable human interaction and buyer preferences, adaptability and digital ergonomics, recognizable visual and graphics design, recognizable music, and all other senses.
With videos, sure it's visual layout; But it's also brainstorming right from the conceptual inception, thru copy writing, and on down to packaging.
We believe a recognizable and appealing campaign makes for confidence of reliability in the eyes of the buyer.
Let us know your basic Concept, and we'll show you our creativity.